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GetFrankly career site
Management & Executives · Cluj-Napoca · Fully Remote

B2B Marketing Specialist

We understand that a career move is not just about a new role – it's about finding a place where your skills, ambitions, and values align.

The Mission

For an early-stage EdTech company making learning practical and measurable. They have strong foundations and are currently validating our Go-to-Market engine. You will help shape their growth while positioning and product are still evolving.

The Role

You will own the organic demand and lifecycle engine. This is a builder role for someone who loves combining systems (CRM/Ops) with narratives (Content/Email).

  • Focus: CRM, Email, Content, Events, Community.

  • Out of Scope: You are not responsible for paid acquisition, brand design, or full-stack Product Marketing.

What You'll Own (The 5 Pillars)

  1. CRM & Lifecycle: Own the architecture (segmentation, tagging, hygiene). Build the "Lead $\to$ Customer" journey and ensure Sales has clear pipeline visibility.

  2. Email Programs: Move beyond "blasts." Create nurture, onboarding, and reactivation sequences based on data and A/B testing.

  3. High-Value Content: Produce long-form content that sells. Focus on practical insights (blogs) and measurable outcomes (case studies), not fluff.

  4. Events: Manage end-to-end execution of webinars, roundtables, and meetups. Your goal is to turn "attendees" into "conversations."

  5. Community: Build a professional community that drives credibility, referrals, and product feedback.

What Success Looks Like (First 6 Months)

  • CRM: A clean, segmented database that Sales trusts (no "mystery leads").

  • Email: 1-2 automated lifecycle journeys are live and converting.

  • Content: A steady rhythm of case studies and supporting posts.

  • Events: One repeatable event format that generates qualified leads.

The Reality: Why Join?

  • The Opportunity: High leverage. You aren't just turning a handle; you are building the machine. You will define our ICP and playbooks from scratch.

  • The Challenge: We are in the Seed stage. Product-Market Fit is still being validated. Data might be messy, resources are limited, and you must be comfortable with iteration and "good enough" vs. "perfect."

Who You Are

  • Experience: ±3 to 5 years in B2B Marketing (SaaS, Services, or EdTech).

  • Ops Mindset: Comfortable owning CRM mechanics, reporting, and funnels.

  • Storyteller: Excellent copywriting skills for long-form content and email.

  • Executor: Proven experience running events and campaigns end-to-end.

  • Collaborator: You can align closely with Sales/CS to close feedback loops.

We Offer

  • Meaningful equity/ownership in a seed-stage environment.

  • A culture that values clarity, experimentation, and fast feedback.

  • Flexible work setup.


Department
Management & Executives
Locations
Cluj-Napoca
Remote status
Fully Remote
Picture of Darius Popirtac
Contact Darius Popirtac Managing Partner – GetFrankly Team

About GetFrankly

GetFrankly is a catalyst for change! With the goal to close the gap that exists between outstanding talent and successful companies.

We are a team of dedicated professionals bound together by a shared commitment to doing the right thing. Founded by a group of experienced individuals with extensive market knowledge, a vast network, and a genuine friendship, we leverage our expertise to provide great services.

Founded in 2023
Co-workers 7 and growing
Management & Executives · Cluj-Napoca · Fully Remote

B2B Marketing Specialist

We understand that a career move is not just about a new role – it's about finding a place where your skills, ambitions, and values align.

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