About the client

Tennant is a global leader in professional cleaning solutions, trusted by industrial and commercial customers for high-performance machines, strong service support, and continuous innovation (including next-gen autonomous/robotic cleaning). In Romania, Tennant operates through TENROM (Tennant Romania) and is expanding its local team to accelerate growth and customer coverage across the country. This is a great moment to join a well-known international brand with a strong local footprint, selling value-based solutions that improve productivity, safety, and cleanliness for clients in industrial, logistics, office, and public facilities.

About the role

This role is responsible for independently managing and developing a portfolio of accounts across Central North Romania region in Romania, driving revenue and margin growth through structured sales plans and strong customer relationships. A key focus is identifying and capitalizing on new business opportunities within the region while maintaining and expanding existing accounts.

Responsibilities:

• Develop and execute a strategic sales plan to drive revenue growth and meet sales targets in Central North Romania

• Build, manage, and expand relationships with key customers, ensuring customer satisfaction and long-term business partnerships.

• Identify and develop new business opportunities to expand the customer base and increase market share.

• Conduct market analysis to identify trends, competitor activities, and customer needs, adapting sales strategies accordingly.

• Negotiate contracts, pricing, and terms with clients, ensuring profitability and compliance with company policies.

• Collaborate with internal teams (e.g., service, back office, RECON) to ensure seamless customer experiences, effective go-to-market strategies as well as after market support

• Conduct product demonstrations and provide technical explanations of equipment to potential and existing customers, ensuring they understand the value and functionality of the solutions offered.

• Monitor sales performance, track key metrics, and prepare reports for management to evaluate progress and refine strategies.

• Represent the company at trade shows, industry events, and customer meetings to enhance brand awareness and build relationships.

• Stay up to date with industry developments and regulatory changes impacting the market.

Qualifications:

• Bachelor’s degree in Business, Economics, Technical or a related field.

• Minimum 5 years of proven B2B sales experience, within an industrial-related sector (industrial equipment, occupational health and safety, industrial consumables), supported by an established portfolio of industrial clients

• Strong ability to build and maintain professional relationships with clients, stakeholders, and internal teams.

• Excellent negotiation and communication skills, with a results-driven mindset.

• Strategic thinking with the ability to identify and capitalize on market opportunities.

• Self-motivated and capable of working independently while aligning with broader company goals.

• Strong analytical skills to interpret market trends and sales data to drive informed decision-making.

• Experience in managing sales cycles, from lead generation to closing deals.

• Fluency in English (both written and spoken) is required.

• Field sales mindset with availability for frequent travel at national level (approximately 75% of the time).

About the Offer:

• Fixed salary + Variable bonus (paid quarterly) upon reaching the set & agreed targets

• Company car, as regular travel to customers will be required

• Private medical subscription, Regina Maria Premium Package

• Lunch Tickets + Fixed bonuses for Easter & Christmas 

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